A year ago we debuted at PG Live 2016 at the Business Design Centre in Islington with our newly formed Greetings Card Company Go La La. It was a whole new industry to us, and we didn’t really know what to expect; our stand felt a little bit home made and we only had around 60 cards to display; despite that we still had a lot of interest in our wares and were pleased to attract both our first few stockists and some really positive feedback. We also made a few industry friends.
We learned a lot from that show, and we learned even more at our second: Spring Fair at the NEC in February, and we learned plenty more in between, so now we are heading back to PG Live on the 5th and 6th June in a much more prepared state.
The past year has been a fast paced one; we have thought long and hard about our business model and have refined our ranges; ditched some that don’t really fit our image or portfolio and have lots of new stuff to launch at PGL 2017: additions to our first range Dramatic Paws, and even more to the more risqué Bawdy Banter and Love Handles. There are two new more mainstream ranges (Rules of Engagement and Jolly Hockeysticks); these are colourful cartoons and really stand out cards. There is also filthy phonetic fun with Gift of the GAB.
People have really started to notice our brand now, we have been promoting ourselves on Social media and have also been featured numerous times in the press. People are seeing that we offer something that is a little different from the norm, but also cards that are very eye catching and sellable.
As a result, we are finding ourselves in shops around the country – England, Scotland and Wales, and we are much more focussed than we were a year ago. There is a lot to learn in the Greetings Card industry, but we have found it to be very friendly and supportive and we have received plenty of help from the likes of the Greetings Card Association and the Ladder Club and we are now able to share our experience and advice with those new to the industry.
If you are attending PG Live 2017, please pop by and see us. You will find us upstairs in the Springboard Lounge on Stand 826, or check out our website www.golala.co.uk.