We laugh on average 17 times a day. Today, being Comic Relief Red Nose Day, there’s a good chance you might push the average a bit and find yourself giggling a whole lot more. Maybe you’re planning to settle down with a pizza for a night of CR night on the telly? Watching some top comedy while lurching between hilarity and despair at the Way of the World. And there’s the much anticipated Love Actually sequel being screened tonight.
Comedy is powerful stuff, as Richard Curtis demonstrates year upon year. What was the last thing that made you laugh or smile? What brings you to the point where you laugh so much you can’t stop? During times of doom and gloom (like this week, in fact), laughter seems all the more important in the face of what we’re feeling.
I was chatting to a friend of mine on private message yesterday. I sent her a preview of one of our new cards; an absolutely RIDICULOUS range of very silly, plasticine willies which have caused me untold hilarity and childlike giggling. Utterly puerile, and I’m not ashamed to admit it. Anyway, I sent one to show her and had a series of ‘crying with laughter’ Emojis in return, and the message ‘That’s really cheered me up’.
While she had been hard at work, she’d been listening to the radio, and found herself increasingly moved and depressed by the horror of the terrorist incident in London. The arrival of the stupid willy card gave her (albeit maybe temporary) respite from the woes of the world.
We’re often asked why we do what we do – create funny cards. We have relatives that would be much more comfortable if we designed pretty, glittery cards which evoke feelings of beauty and love. And we could do that. Part of me would like to do that. But we adore humour in all its forms and ours can be pretty immature but we love the power of comedy and the escapism it can bring. We LOVE IT, when we see people shaking with laughter while studying our cards at a trade stand. We know that some people truly don’t get our brand of humour, who don’t like the rude and risque edge we bring to some of it, but there are plenty who do, and what can be better than having the means to put a smile on someone’s face when they might otherwise be having a really shitty day. That’s why we do what we do.