We love exhibiting at Trade Shows, and next week will see us travelling to London for Top Drawer, which takes place between 14th and 16th January at Olympia.
We (especially Laura) would do a trade show every month if we could, but for newish publishers they are very expensive, with the cost of travel and accommodation also adding to the cost of the show itself. It would also mean being away from our business for long periods of time, so (for now) we can only manage a couple each year, and for 2018 Top Drawer is one of our choices.
Top Drawer is the UK’s leading retail trade event for creative lifestyle buyers; and being a new show for us results in an exciting prospect as we have the chance to showcase our products to buyers from both the UK and internationally – hopefully many of whom haven’t seen us before; and we also hope to reconnect with previous buyers.
We have been working extremely hard over the past few months, and have a plethora of new card designs to show to potential purchasers – we have developed four new ranges, as well as adding to our bestselling Bawdy Banter range, and in addition there is also one totally revamped range which we are extremely pleased with.
Alongside meeting new people (both customers and other folk from the industry), Top Drawer will also give us the chance to catch up with old friends from the industry that we have befriended at previous shows, and who are also exhibiting here, and that adds to the fun, although it’s hard work too; it’s daunting showing your product (especially as we are not natural sales people), with long days spent on your feet, and with just the two of us, we are on the stand pretty much the whole time; but of course we don’t mind this as it’s exciting as well as challenging, and we thrive on that.
Anyway, if you are visiting the show, you can find Go La La on Stand ZA59 in the Gift Section, please pop by and say hello.